Enterprise Performance Management - Data is First Priority

I have 2 SAP systems and I want to fix my material master, Services Master. I want all that data to be clean, standardized, classified, enriched and load it back to my SAP in next 6 months. What do you suggest ? Chris - one of my key client was explaining during a “solution understanding” call. My sales manager Tom, enthusiastically started talking about new version of the MDM platform by ERP company, tools, technologies, product landscape, licenses etc. After 30 minutes of sales pitch, I could see confusion on Chris’s face clearly. He said - but I don’t want to add any new product in my infrastructure for all this. Can you just implement MDM for me without I adding any new software ?   Both are using MDM implementation as a keyword, but in a completely different context. Chris wants to implement MDM as a process while Tom was trying to sell MDM as a new software. Whats the difference ? Lot I will say. MDM as a product – when you sell a   software license to a customer