Enterprise Performance Management - Data is First Priority

More and more I study the vendors and their spend analysis solutions, methodologies in this big big market place of procurement spend, strategic sourcing and related areas, I wonder if there is more gap between "product" and "solutions". Everybody is trying to jump and say "here is more automated solution", "if you can do it in 10 hrs - here I am with 6 hrs", "If you get it for 100 $, here I am with 80$" and likewise on all other comparable factors. Yes, the market is competitive and customers are well educated - so marketing yourself well, providing fastest turnaround and proposing competitive pricing is required and much needed in crowded market. But thats for the short term I guess. In longer term - more and more customer education is required to make them aware of Solution rather than a product. Now, whats the difference? Is anybody working with customers in identifying their organizational spend analysis goals -  short term, mid