I compared the “Data Management” with a story of Elephant and Seven Blind Men in my last blog post http://manageyourdata.blogspot.in/2012/09/data-management-elephant-seven-blind-men.html . I promised to start writing my views about the issues that I heard so far from my customers, consultants and product companies that I worked with. The first issue is confusion with the whole terminology. This seems very basic thing but if all stakeholders in this value chain are not talking same language, same terms with same meaning the initiative is doomed to fail. 5 years back in 2007, when I was working on evaluating a “data mapper” product for a company in California – I realized how complex a terminolgy issue can be. I was at their office for 2 days, going through product screens, meeting high value real architects. The product was really good, nice UI, good functionality – but less appeal in the market. I was talking to marketing head, and he said – Prashant ask me questions about...
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